About Us

Clothes can impact self-perception.

  That’s why what clothing says matters—especially for girls. When certain type of clothing, such as math and science shirts are available for boys but not for girls, it sends a really powerful message.

Girls deserve clothes that empower them.

We know that girls are smart and curious. But their clothes don’t reflect that. That’s why we design clothes with positive and empowering messages that break gender stereotypes in girls clothing.

STEM-themed and leadership designs that inspire and encourage curiosity. 

That’s what How I Girl is really about—letting girls decide what being a fantastic, clever, talented, and capable girl means to them. We believe in empowering girls to bring their whole selves to the world, because we’re all better for it.

Let's breakdown the gender stereotypes and close the gender gap in STEM and leadership. It starts now, and it starts with what she wears.

          

I’m the mother of two awesome children—a four-year-old daughter and a eight-year-old son.

While it’s always been easy to find clothing that reflects my son’s interests, I struggled to find clothing that celebrates my daughter’s. She loves sparkles and rainbows and trucks and robots—but why should her clothes only reflect half of what makes her HER? My ‘aha’ moment was to design t-shirts for her—and once I saw how she lit up from within, How I Girl was born.